Randi Feltz, Skylar Johnson, and Meghan Leibforth
English 304
608 S. Wright St.
Champaign, IL 61820
December 9, 2015
Lululemon Athletica inc.
400 - 1818 Cornwall Avenue
Vancouver, BC V6J 1C7 Canada
Dear Mr. Gallagher,
The enclosed report includes our advice regarding alternative strategies for lululemon athletica. After conducting thorough research and analyzing lululemon’s current business practices, we have concluded that lululemon must make adjustments so that they can regain their reputation for product excellence and expand their customer base. These changes will help the company to increase brand recognition and maximize profits.
Given the growing number of fierce rival brands, we believe it is vital that lululemon considers the advice within the report in order to remain competitive in the athletic wear market. We thank you for your time and consideration.
Respectfully,
Randi Feltz, Skylar Johnson, and Meghan Leibforth