Lululemon Vision Statement

 

 

 

 

CURRENT VISION STATEMENT

 

“We’re a values-based company with a mission to create components for people to live long, healthy and fun lives. Carrying out our mission is only possible with a healthy planet and thriving company; we’re taking steps to reduce our footprint across all areas of our business while also creating a positive, lasting impact in the world.

 

“Our sustainability vision is to elevate the world from mediocrity to greatness by embracing social, environmental and economic health in every part of our organization and in all our global communities. We are working to be part of an elevated world that operates within nature’s boundaries and provides for human needs everywhere on Earth — including the opportunity for everyone to lead a happy and fulfilling life. No biggie, right?

 

“We are working to be a model for community-led sustainability by inspiring and enabling leaders. We’re a company committed to developing leaders in the world and, now more than ever, we need people who face challenges and see opportunities. Our BHAG is to completely blur the line between what’s considered social, environmental and economic initiatives, celebrating solutions that speak to all three.

 

“By supporting our partners, creating capacity for action and inspiring possibility, we hope to not only help create healthier communities but also to foster personal growth, connection and innovation. This, we believe, is the real foundation for changing how the world does business.”

 

 

 

 

CRITIQUE

 

The vision statement creates a communal atmosphere that focuses on health and fitness. Little attention is paid to the roots of the company and how that has influenced Lululemon. For example, the company was initially based around yoga which is not part of the vision statement. Additionally, the vision statement does not mention the products produced by Lululemon. The quality, style, or buyer of their athletic clothing is not part of the company’s vision.

 

 

 

 

REVISED VISION STATEMENT

 

In a revised vision statement Lululemon should include information regarding the roots of the company. The company should focus on where they began and how that has influenced Lululemon. They should also focus on the products they create and how that influences people. The current statement is very community focused rather than product focused.